About Charly!

Let's meet her!

Shaneika Pierce fondly known as Charly, a name that came from her background as a Financial Consultant, is the owner of the Sabrak Boutique Brand.

So where did the name “Charly” come from?

While sitting with clients, Charly had foresight to offer assistance beyond financial consulting but in making life decisions, which led her to the name, Charly’s Angel. She then became a life coach conducting vision board classes and facilitated workshops at transition homes, at church functions, and many other engagements.

Shortly after, Charly left behind her financial consultancy aspirations and created her own agency called Twin Dreams, on Wilshire Blvd.  

One day while leaving the office, Charly met with old friends that reminded her of her passion for fashion and affectionately recollected when she won best dressed in high
school. This sparked something within and led her to starting a sales associate job at a fashion store. As Charly was attempting to help clients with outfit selections, she was advised that, that was not needed. Well, that job lasted one week.

Ms. Charly realized her passion was in styling.

Sabrak, was birthed!

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More about Charly & Sabrak!

The Sabrak name is a combination
of 3 names, “Sasha, Bray and Shak, a family nickname. Sabrak has landed in
Houston, Las Vegas, Bellflower, Inglewood and Ladera. The brand is known for
its unique trendy timeless pieces and is the place to get outfits for events
such as date night, brunch, girls’ trip, attending ceremonies and more.

Charly Pierce, became an
iconic figure in the fashion world and now serves as both the owner and
creative force behind the renowned Sabrak Boutique, affectionately dubbed as
"The Melrose of Inglewood."

While juggling the
demands of running a thriving business, Charly has instilled a strong work
ethic and passion for fashion in her daughters, who actively participate in the
boutique's day-to-day operations. Her then 15-year-old efficiently managed the
register, handled inventory, and kept the books balanced, while her 17-year-old
lent her keen eye for style to meticulously dress the mannequins that graced
the boutique's captivating windows.

Sabrak Boutique stands
as a haven where women of diverse body types and unique styles can freely
explore new fashion horizons, guided by Charly's seasoned expertise and
cutting-edge fashion sensibility. Charly's ultimate mission is to imbue every
visitor with a profound sense of confidence, hope, and motivation, fostering an
environment where they can freely share their stories and experiences.

Unlike the impersonal
shopping experiences commonly found in department stores, Charly actively
engages with her clients, offering invaluable assistance and honest advice,
even if it means dissuading them from investing in a pricier yet less
flattering ensemble. With its carefully curated collection of exquisite shoes,
earrings, handbags, and neck pieces, Sabrak Boutique remains a well-guarded
secret amidst a sea of mass-produced fashion options from commercial giants
like Forever 21, H&M, and American Apparel.

 

Furthermore, Charly
goes the extra mile by providing her guests with the option to request specific
items, ensuring that every customer's desires are met to the best of her
ability. Despite the passage of almost two decades, Sabrak Boutique continues
to thrive, boasting not just one but four storefronts, a testament to Charly's
enduring commitment to her vision. Charly has her now three daughters on her
executive, employees and an international manager who all work together to
bring the vision to life.  For those
seeking an exceptional fashion experience, a detour to Slauson Avenue, West
Manchester Boulevard or Bellflower Boulevard, is a decision you won't soon
regret—a chance to discover the unique allure of Sabrak Boutique, where fashion
transcends mere clothing and becomes a transformative lifestyle..

Work with Charly HERE

Are you ready?

Charly provides guidance and support to business owners who are eager to shift from where they are to where they aspire to be.

Would you be next?

I am next!